By combining our affordable eye tracker with our new EyeProof analytics platform you can record eye movement patterns from users all around the world, so you will know exactly what is seen or not seen.
Real eye tracking makes it possible to observe and evaluate human attention objectively and non-intrusively, enabling you to increase the impact of your visual designs and communication. What content in your website does not get any attention – and why? How strong is the engagement for your ad – and how do you improve it?
Sign up for Beta access at eyeproof.net
Eye tracking is the process of using sensors to locate features of the eyes and estimate where someone is looking (point of gaze). Our technology relies on infrared illumination and uses advanced mathematical models to determine the point of gaze. We’ve spent a tremendous amount of effort on making it fully automatic and easy to set up so that it works accurately and reliably in a wide range of environments.
Eye tracking can be used in a wide variety of applications typically categorized as active or passive. Active applications involve device control, for example aiming in games, eye activated login or hands-free typing. Passive applications include performance analysis of design, layout and advertising. Other examples are vehicle safety, medical diagnostics and academic research.
We have built the world’s only eye tracking solution for Android that allows for a seamless integration into everyday products such as smartphones, tablets, consumer electronics and cars. Contact us if you are looking for OEM integration of eye control into your Android device.
Mobile Eye Tracking Development Kit is available today for Android or Windows. Custom mounts for Microsoft Surface Pro is available in our store.